Jet Aviation Milwaukee hangar operations

How Jet Aviation Milwaukee Increased Nightly Hangar Revenue 10%

A single-hangar FBO using AirPlx to accept larger aircraft, respond faster, and turn operational certainty into measurable revenue

"Since we started using AirPlx, our nightly hangar revenue is up just over 10%."

— Jon Zelie, General Manager, Jet Aviation Milwaukee

+10%

Nightly Hangar Revenue

2

Extra Aircraft Pays for AirPlx for a Year

Just Minutes

to Confirm Hangar Availability

The Constraint

Jet Aviation Milwaukee operates with a single hangar, serving primarily corporate, super-mid, and large-cabin aircraft. While the physical footprint is compact, the operational complexity is high.

Every overnight decision matters. Aircraft sizes vary, arrival times shift, and weather regularly forces last-minute changes. Unlike multi-hangar facilities, Jet MKE does not have excess capacity to absorb mistakes.

Demand was not the constraint. Certainty was.

To protect operations, the team historically leaned conservative when deciding what aircraft to accept overnight. That approach reduced risk, but it also limited revenue potential.

The Old Way

Before AirPlx, planning often meant walking the hangar, pacing out clearances, and debating what might fit. Decisions were collaborative, but validation took time.

When uncertainty crept in, the safest option usually won. Smaller aircraft were accepted over larger, higher-value traffic simply because they were guaranteed to fit. Confirmations could be delayed while the team worked through layout scenarios.

"We used to go downstairs, stand in the hangar, walk it out, and argue over what could fit where. We tended to be conservative in our estimates."

Jon Zelie

General Manager, Jet Aviation Milwaukee

The process worked, but it came with real operational and financial friction: slower customer responses, time spent debating layouts on the floor, and conservative choices that left revenue on the table.

The Shift

AirPlx changed how Jet MKE approached hangar decisions by allowing the team to plan visually and collaboratively before aircraft ever moved.

Instead of testing ideas in the hangar itself, the team could lay out scenarios digitally, compare options, and confirm fit with confidence. Planning moved upstream, reducing uncertainty at the point of execution.

AirPlx became a shared reference across shifts. The morning crew could establish a plan, and the evening crew could adjust it as conditions changed. Everyone worked from the same source of truth.

"It lets us play chess with the pieces before we go out and do it in real life."

Jon Zelie

General Manager, Jet Aviation Milwaukee

The Results

With greater certainty around what could fit, Jet MKE began accepting larger aircraft more confidently and responding to customers faster.

The impact was measurable. Since implementing AirPlx in October 2025, Jet MKE increased nightly hangar revenue by just over 10%. That increase came from better utilization of the existing hangar. It did not require longer hours or additional infrastructure. For a single-hangar operation, that translated into meaningful annual upside.

"If we fit two more airplanes in a night, we've paid for AirPlx for a year."

Jon Zelie

General Manager, Jet Aviation Milwaukee

Operational improvements followed quickly:

  • Customer confirmation times dropped to minutes
  • Stack times shortened because layouts were already validated
  • Fewer moves and last-minute adjustments

AirPlx did not change how much space Jet MKE had. It changed how confidently that space was used.

Day-to-Day Adoption

AirPlx quickly became part of Jet MKE's daily workflow. The hangar layout is displayed on screens in operational areas and referenced across shifts.

Line staff actively engage with the tool, suggesting alternatives and validating moves before execution.

"The team is constantly looking at it, constantly changing it if we need to. Sometimes they even come up and suggest a different way to stack things."

Kyle White

Senior Line Manager, Jet Aviation Milwaukee

This was not a planning-only tool. It became a shared operational reference.

Time to Value

Despite its impact, AirPlx required very little ramp-up time. There was no long training cycle and no complex onboarding. The team learned by using the tool in real operational scenarios.

"I spent about 10 minutes playing with it and felt like I had enough to operate a normal day."

Jon Zelie

General Manager, Jet Aviation Milwaukee

Software That Keeps Pace With Operations

Beyond the product itself, Jet MKE consistently highlighted AirPlx's responsiveness as a differentiator. Requests and feedback were addressed quickly, often within days or even minutes. That speed built trust and reinforced adoption across the team.

"You are the fastest vendor we use. We ask for something and a week later it's done."

Jon Zelie

General Manager, Jet Aviation Milwaukee

Jet MKE does not view AirPlx as a static tool. They see it as an operational advantage worth advocating for internally.

"If anyone ever asks me about AirPlx, that's the first thing I'll say. You listen, you move fast, and you deliver."

Jon Zelie

General Manager, Jet Aviation Milwaukee

For single-hangar operations where every overnight decision matters, AirPlx provides a clear advantage: faster decisions, higher utilization, and measurable revenue impact—without adding infrastructure.

Back to Customer Stories
Jet Aviation Milwaukee logo

Milwaukee, WI

Network FBO


Key Facts

Airport

KMKE

Hangars

1 (38,610 sq ft)

Traffic Mix

Corporate + Owner/Operator

Aircraft

Super-mid & Large Cabin


Products Used
AirPlx AutoStack
AirPlx Hangars

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